Toblerone, the Swiss triangular chocolate bar which is sold in a yellow package with red letters has been around since 1908. Its founder, Theodor Tobler combined his family name with “torrone,” the Italian word for nougat, and patented his recipe of chocolate mixed with milk and honey.
Now, the product's maker, the US-based Mondelez International has reconfigured the unique appearance of two of its milk-chocolate versions, with narrower triangles and a larger gap between peaks.
They said it had changed the design to reduce the weight of 400g bars to 360g bars and the 170g bars to 150g bars, while the size of the packaging has remained the same.
"We chose to change the shape to keep the product affordable for our customers."
Some consumers have described the move as "the wrong decision" and said the bigger spaces looked "stupid." They took to Toblerone's Facebook page to question why the company decided to make the gaps between the triangles bigger, rather than reducing the length of the chocolate bars.
“Toblerone is all about the triangle,” Stephen Mason said on Facebook. “Why couldn’t you just lose a triangle at the end or make the triangles smaller?”
Lee Yarker said: "Fair enough reducing the weight of the bar, but why the big gap in between segments? Looks stupid imo [in my opinion], could have just made the bar shorter and kept the original design."
Mondelez International said the move was down to a rise in the cost of ingredients. The altered shape is visible only once the box is opened.
Source: BBC
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